Ark: Survival Evolved (2017) Game Icons and Banners


Ark: Survival Evolved, a popular survival game released in 2017, has captured the imagination of players with its immersive gameplay and stunning visuals. A significant part of this experience is the game’s icons and banners, which play a crucial role in user interface design and marketing. In this article, we will explore the significance of these elements, their design principles, and their impact on player engagement.

Overview of Ark: Survival Evolved

Ark: Survival Evolved, developed by Studio Wildcard, is an action-adventure survival game that thrusts players into a prehistoric world filled with dinosaurs and other creatures. Players must gather resources, build shelters, and tame creatures to survive. The game’s rich visuals and intricate details are complemented by meticulously designed game icons and banners.

The Importance of Game Icons

Role in User Interface Design

Game icons are integral to the user interface (UI) design. They help players navigate the game, understand various functions, and enhance the overall user experience. In Ark: Survival Evolved, icons represent everything from resources and items to creatures, ensuring that players can quickly identify and use game elements.

Recognizability and Branding

Icons contribute to the game’s branding by providing a consistent visual language that players recognize. This recognizability is crucial for building a strong brand identity and ensuring that players can easily associate specific icons with the game.

Design Principles for Game Icons


Effective game icons are simple and clear, avoiding unnecessary details that can confuse players. In Ark: Survival Evolved, icons are designed to be immediately recognizable, ensuring that players can understand their meaning at a glance.


Scalability is essential for game icons, as they need to be clear and readable at various sizes. Whether viewed on a large monitor or a small mobile screen, Ark’s icons maintain their clarity and effectiveness.


Consistency in icon design helps create a cohesive visual experience. In Ark: Survival Evolved, icons follow a consistent style, ensuring that they fit seamlessly into the game’s overall aesthetic.

Ark: Survival Evolved Iconography

Key Game Icons

Ark: Survival Evolved features a wide range of icons representing different elements of the game. Key icons include those for resources like wood and stone, items like tools and weapons, and various creatures that players can tame.

Design Evolution

Since the game’s release, the design of these icons has evolved based on player feedback and updates. Early icons have been refined to enhance clarity and visual appeal, ensuring that they meet the needs of the player community.

Player Feedback

Player feedback has been instrumental in the evolution of Ark’s iconography. Studio Wildcard regularly incorporates player suggestions to improve the design and functionality of game icons, demonstrating a commitment to community engagement.

Types of Game Icons in Ark

Resource Icons

Resource icons in Ark: Survival Evolved represent materials like wood, stone, and metal. These icons are designed to be intuitive, helping players quickly identify the resources they need to gather.

Creature Icons

Creature icons are among the most detailed in the game, representing the various dinosaurs and creatures that players can encounter and tame. These icons are crucial for players to understand the strengths and weaknesses of different creatures.

Item Icons

Item icons cover a broad range of in-game objects, from tools and weapons to clothing and building materials. Each icon is designed to be easily distinguishable, aiding players in inventory management and gameplay strategy.

Customization of Icons

Modding Community Contributions

The modding community has made significant contributions to the customization of game icons in Ark: Survival Evolved. Mods allow players to create and implement their own icons, enhancing the game’s visual diversity.

Player Customization

In addition to mods, players can customize their game experience by tweaking icon designs. This level of customization allows for a personalized gameplay experience, catering to individual preferences and play styles.

The Significance of Game Banners

Visual Appeal

Game banners are a crucial element of visual appeal in Ark: Survival Evolved. They are used to promote events, updates, and special content, capturing players’ attention with striking visuals and compelling messages.

Marketing and Promotion

Banners play a significant role in the marketing and promotion of the game. They are used across various platforms, including social media and in-game announcements, to keep the player base informed and engaged.

Designing Effective Banners

Use of Color and Imagery

Effective banners use color and imagery to convey their message quickly and attractively. In Ark: Survival Evolved, banners often feature vibrant colors and dynamic images of dinosaurs and other in-game elements.


Typography is another critical component of banner design. Clear, bold fonts are used to ensure that the message is easily readable, even at a glance.

Ark: Survival Evolved Banners

Official Banners

Official banners are created by Studio Wildcard to promote new content, updates, and events. These banners maintain a high standard of design, aligning with the game’s overall aesthetic and branding.

Fan-Made Banners

The Ark community also contributes fan-made banners, showcasing their creativity and passion for the game. These banners are often shared on forums and social media, enhancing the sense of community among players.

Impact of Banners on Player Engagement

Community Interaction

Banners significantly impact community interaction by fostering excitement and anticipation for upcoming events and updates. They serve as a visual reminder of the game’s dynamic content and active development.

Event Promotion

Event promotion through banners helps to keep the player base engaged and active. Well-designed banners can increase participation in in-game events, boosting the overall player experience.

Creating Custom Banners

Tools and Software

Creating custom banners requires the right tools and software. Programs like Photoshop, GIMP, and Canva are popular choices among players for designing high-quality banners.

Design Tips

When creating custom banners, it’s essential to focus on clarity, visual appeal, and alignment with the game’s theme. Keeping the design simple yet striking can make a significant impact.

Using Banners in Social Media

Engagement Strategies

Using banners effectively on social media involves strategies like regular updates, eye-catching designs, and clear calls to action. Engaging visuals can significantly boost interaction rates and keep the community informed.

Platform-Specific Tips

Different social media platforms have unique requirements for banner design. Understanding these requirements and tailoring designs accordingly can enhance visibility and engagement.

Case Studies of Effective Use

Successful Campaigns

Several successful marketing campaigns in Ark: Survival Evolved have demonstrated the power of well-designed banners. These campaigns have increased player engagement, participation in events, and overall community satisfaction.

Lessons Learned

Analyzing past campaigns reveals valuable lessons in banner design and usage. Effective campaigns typically feature clear messaging, strong visual elements, and strategic timing.

Frequently Asked Questions

What are the main types of game icons in Ark: Survival Evolved?

  • The main types include resource icons, creature icons, and item icons.

How can players customize their game icons?

  • Players can customize icons through mods or by tweaking settings to suit their preferences.

Why are game banners important in Ark: Survival Evolved?

  • Banners are crucial for visual appeal, marketing, and promoting events within the game.

What tools are recommended for creating custom banners?

  • Recommended tools include Photoshop, GIMP, and Canva.

How do game banners impact player engagement?

  • Banners boost engagement by promoting events and updates, fostering excitement and participation.

Can players contribute to the design of game banners?

  • Yes, players can create fan-made banners and share them with the community, contributing to the game’s visual diversity.


Game icons and banners are essential components of Ark: Survival Evolved (2017) Game Icons and Banners, contributing to its immersive gameplay and vibrant community. By understanding the principles of design and the impact of these elements, players and developers alike can enhance the overall gaming experience. Whether through official designs or community contributions, the ongoing evolution of icons and banners in Ark: Survival Evolved ensures a dynamic and engaging world for all players.

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