The Future of Mobile Commerce: Trends and Innovations

Our manner of life has altered due to mobile technologies. Our daily routines are dictated by our cell phones, which appear to be always at our fingertips. The trends in mobile commerce are changing as a result.

The purchasing habits of consumers have evolved significantly over time, and mobile commerce is only going to get stronger.

73% of the worldwide e-commerce sector is now dominated by mobile commerce, up from only 59% in 2017. 79% of mobile users used their handsets to make an online transaction within the previous six months.

Keeping up with the most recent mobile app development services in the commerce industry is important for owners of e-commerce stores. You can’t neglect mobile customers if you sell online, regardless of whether you’re using Shopify or another platform.

That’s what motivated me to write this manual. I’ve looked into and evaluated the most current e-commerce trends, focusing on those that are relevant to m-commerce.

In 2024, the 10 trends listed below will be quite popular. I’ll explain these e-commerce trends to you along with some mobile commerce advice for 2024 so you can get ready and adjust as necessary. 

Top Innovative Mobile Commerce Trends of 2024

Shopping Via Mobile Apps

It’s no secret that people shop online utilizing their mobile devices. We’ve already spoken about how m-commerce is taking the lead in the worldwide e-commerce market share. However, how consumers use such gadgets to shop is evolving.

57% of American shoppers looked for product information using a mobile retail app.

More than half of US consumers used a mobile app to fulfil their purchasing needs instead of an Internet browser. For the owners of Shopify stores, this is revolutionary. 

Yes, having a mobile-friendly website is essential. Unfortunately, having a mobile-friendly e-commerce website is no longer sufficient for success in this market. The year of mobile shopping applications is going to be 2024.

To begin with, 85% of users like mobile applications over mobile websites. You are therefore already providing the consumers with what they want by creating an app for your Shopify shop.

However, it doesn’t end there. In actuality, mobile websites convert less frequently than mobile shopping applications.

Yes, a mobile application converts at a rate of 157% higher than a mobile web page.

Consider that amount in US dollars. If your e-commerce company had a 157% greater conversion rate, how much extra money would it make?

Owners of Shopify have noticed this trend and are making the necessary adjustments. Everyone is developing applications for their e-commerce development services because they recognize how important it is to reach mobile visitors.

The future of m-commerce expansion lies in apps. In 2024, you’ll need an app if you want to remain competitive. Making one now places you outside the early adopter group. However, you’ll soon lose ground to the competition if you put off making this decision for too long. 

Increase Sales With The Help Of Smartphones & Tablets

Sales of smartphones will account for the majority in 2024, which is not surprising given the growth of mobile purchasing. Customers are making purchases in addition to merely perusing via apps.

When using a mobile app, the average order value is $102, but when using a mobile website, it is $92.

On the other hand, mobile websites and applications are accessible from a variety of devices. Generally speaking, there are two types of mobile devices: tablets and smartphones. Which gadgets are the most popular among consumers? In contrast to tablets, which are estimated to generate $69.1 billion in sales in the mobile commerce space, mobile devices are predicted to generate about $418.9 billion in sales by 2024, according to reports.

Here’s a five-year stretch of tablet sales as a percentage of mobile commerce volume:

  • 2019 — 18.2%
  • 2020 — 16.9%
  • 2021 — 15.9%
  • 2022 — 14.8%
  • 2023 — 14.1%

The downward trend in tablet sales indicates an increase in smartphone sales volume. These are the gadgets that customers use for online shopping.

For any owner of an e-commerce firm, this knowledge is essential. Depending on the devices your consumers are utilizing, you will need to adjust your communication style with them.

For instance, you may send push alerts to users of the app when you create one for your Shopify store. Real-time offers based on parameters like behaviour or location should be included in these messages.

A push notice promoting a flash sale sent to a tablet won’t have the same impact as one sent to a smartphone. The smartphone notice will be seen instantly, whereas the tablet message is probably not going to be viewed for some time. 

One-tap Ordering 

In 2024, the transition to purchasing using mobile applications will streamline the checkout procedure. In the past, customers have needed to provide a lot of information when placing an online order.

Consider the resources you’ll need to handle transactions on your online business.

  • Credit card number
  • Customer name
  • Credit card expiration
  • Verification number for cards
  • Email address 
  • Billing address 
  • Shipping address

It is time-consuming to manually enter this data every time a consumer wishes to make an online purchase. From a mobile device’s small screen, it is rather inconvenient.

This is one of the causes of the high rates of shopping cart abandonment from mobile websites.

97% of shopping cart abandonment occurs on mobile websites. However, just 20% of mobile app users leave their shopping carts.

How is it possible? The identical gadget is being used in both cases. However, the least amount of users quit mobile apps.

You may save client data to their user profile with an e-commerce mobile app. They won’t have to repeatedly manually enter those tiresome data when it comes time to make a purchase.

Customers may finish the entire buying process with only one click thanks to one-click ordering.

Both parties stand to gain from this situation.

Conversions will soar as the business owner. However, because purchasing is now easier, the client gains. They may quickly locate what they need and purchase it straight from a mobile commerce app.

But that’s not all. When purchasing using an app, users spend twice as much as when using a desktop computer or a mobile website.

The checkout procedure is essentially eliminated with one-click ordering. In the upcoming year, we anticipate seeing more e-commerce companies use this technology. Without a mobile app, this won’t be possible. Thus, in 2024, creating a mobile e-commerce app would be the initial step towards pursuing this trend. 

Social Commerce

It’s not new for brands to use social media to increase visibility and brand recognition. You must already be using social media to promote your e-commerce firm, I hope.

Despite the many benefits of social media, businesses have historically found it difficult to turn social media attention into revenue. The transition from a social media post to a product page has always been too difficult.

However, social commerce has changed.

Shoppable Instagram posts and Facebook pages provide consumers an easier method to purchase anything they see on social media.

Businesses may now tag items in postings in the same manner that they tag people thanks to these functionalities. 

Instead of having to open a new browser, find your website, and conduct their search for the goods, users may click on the product to make a purchase straight away.

As with the last argument we made, social commerce removes obstacles to conversion.

Another thing to think about is that your clients are already regularly utilizing social media. Instead of depending on them to visit your website every day, it’s easier to get in touch with them right here.

On their phone, Instagram is installed. That is the benefit of using applications to facilitate e-commerce sales.

Can you make shoppable posts? Indeed.

According to a recent survey, companies that use Instagram shopping have seen increases 

in traffic of 1,416% and income of 20%.

Shoppable posts are still in their infancy, thus we predict that in 2024 they will continue to rise. As more companies realize this, customers will want to make purchases straight from social media posts.

Using Voice Commands to Shop

Over time, voice assistants such as Alexa and Siri have become more and more common. Additionally, there has been a change in the way voice search is utilized.

Voice search was initially used for queries about the weather and other such topics. or instructing the music to be played on their smart speaker.

The e-commerce industry has officially been impacted by voice search. By 2023, voice shopping is anticipated to generate $40 billion. That is an increase of 1,900% in only four years from a meagre $2 billion in 2018. 

With 40% of individuals use voice search at least once a day, this will have a big effect on mobile commerce. Voice searches account for 20% of all searches on mobile devices.

How do customers purchase online using voice search? Let’s investigate more closely.

Voice commands are used by 51% of consumers to investigate items. Voice search is used by 22% of consumers to make purchases.

We’ve only just begun to explore the full potential of voice help. You must keep this in mind as a Shopify store owner while making important business choices.

To begin with, you need to make sure your website is voice-search optimized. However, you should also consider adding voice shopping functionality to your mobile app. 

Voice search and voice help are still available to users of mobile devices even in the absence of a smart speaker. Voice purchasing will therefore have a significant influence on 2024’s mobile e-commerce trends. 

AR/VR Development Solutions 

For a considerable amount of time, the terms virtual reality and augmented reality have been widely used in the technology industry. There are countless applications for this kind of technology.

AR/VR development services are already being used by mobile shopping apps to enhance the user experience.

Augmented reality can be used, for instance, by an online furniture retailer to show off what a piece might look like in a customer’s house. People may now select a hue and determine whether an item will truly fit in the intended place thanks to this.

Using AR for online buying is far simpler than the substitute. Customers are forced to make decisions based on trial and error without these mobile commerce apps, which is never ideal. Purchasing a couch or table online and then finding out it doesn’t fit in their living room or kitchen is the last thing anyone wants to do.

The AR and VR market is predicted to grow to $35 billion by 2025. 

A retail component of that industry is expected to be worth $1.6 billion. Without a doubt, mobile commerce fits under this group.

I am aware that this is a small portion of the market that AR and VR are predicted to hold over the next five years. But we have to start somewhere to get there.

I think the trends in mobile commerce for augmented reality and virtual reality will peak in 2024. This technology has broad potential applications that might impact many different sectors.

Let’s take the scenario where you have an e-commerce website and sell clothes. You may combine augmented reality (AR) with a retail mobile app to measure clients and suggest the ideal fit. Orders might potentially be tailored to a person’s precise measurements. Consider it to be a virtual personal assistant. 

Closing Lines

For the foreseeable future, mobile trends will be very important to the e-commerce sector. To make appropriate plans, owners of e-commerce stores must closely monitor trends in mobile commerce.

You’ll see that all of the m-commerce trends we’ve mentioned above include app integration as a common element.

The simplest approach to staying current with evolving technology is to create a mobile application for your e-commerce website. In 2024, this is the way that customers want to shop.

This is how all mobile e-commerce trends are heading. To rule mobile commerce in 2024, make sure you adhere to the advice and best practices we, a mobile app development company have provided in this article. 

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