In the last few years, influencer marketing has emerged as one of the most effective marketing techniques for businesses and brands. In this type of marketing, brands or businesses collaborate with social media influencers and use their help in promoting their brand. At times, the brand pays the influencers for the services provided by them. Then, there are times when everything happens as a part of a barter collaboration.
For a business or brand, influencer marketing proves to be effective when it joins hands with the right influencers. Collaborating with tens of influencers might not yield any results if they are not the right fit for your business. But, collaborating with just one right influencer could help your business scale new heights.
Once a brand decides to collaborate with influencers, the next step involves finding influencers who can promote it well or propel its growth forward. To find the right influencers, you could ask for references from friends or colleagues or do some research on influencers who are relevant in today’s day and age.
There is another effective way of finding influencers to collaborate with. These days, you come across several tools that are designed to help you find the right influencers for your business. Each of these tools is designed differently and once you get a hang of them, you can use them effectively to get in touch with influencers in your industry or niche.
Here is a list of some of the most reliable influencer tools to reach out to influencers who can help in promoting your brand or propelling the growth of your business forward:
Afluencer
If you are looking for a free influencer search tool that can help you connect with influencers who can add real value to your business, you should check out all the wonderful features and facilities Afluencer offers. As an influencer search tool, Afluencer does not charge you any money and enables you to find influencers who can assure you of conversions.
Afluencer provides you with more than 70 filters across 13 different categories and trace influencers who can cater to your target consumer base. The platform boasts of a vast influencer directory and therefore, you can be sure about having enough options to choose from. It also gives you insights on things like the engagement rate of different influencers.
Promoty
When you work extensively on promotional campaigns for Instagram, Promoty is something you must consider using. It is a platform that provides you with a plethora of influencer marketing tools that can be used effectively for activities like campaign management. Whenever you post something on Instagram, Promoty gives you detailed statistics on it.
Promoty has a dedicated influencer search feature comprising filters for audience, interests and metrics. It also helps you find the right influencers based on the location, age, interests and gender of your audience. You can choose from potential collaborators based on follower growth, relevant metrics, past collaborations and follower credibility.
Traackr
An influencer marketing platform, which was one of the first to set foot in this space, has been Traackr. It offers one several tools designed for influencer discovery, analytics, reporting, campaign management, product seeding, and affiliate programs. It covers platforms like Twitter, Instagram, Facebook, Pinterest, YouTube and Tumblr.
Traackr helps you find the right influencers for your brand using several methods like content search. Through hashtags and topics of interest, it directs you to the right influencers for your business. It also takes audience criteria into consideration while finding the correct influencers for you. Traackr has a network encompassing more than 50 countries.
PitchBox
With a monthly subscription fee starting at $550, PitchBox offers you a plethora of features that make it very convenient for you to connect with the right influencers for your brand. It runs on a proprietary scoring algorithm and attracts a large number of users because of its simple mechanism. It uses Outreach Engagement Probability or OEP to rank creators.
You can filter influencers based on different factors like demographics, social profiles and published content. The platform helps you connect with individuals who run websites and blogs but are not on social media. A large number of people prefer PitchBox over other platforms because of its clutter-free design.
HypeAuditor
Before trying any other free influencer search tool, you should spend some time exploring HypeAuditor. One of the best things about this tool is that it enables you to search for influencers across multiple platforms like Instagram, Twitch, Twitter, YouTube and TikTok. While this tool does not come for free, you can have a free trial.
HypeAuditor has a large database comprising 78.5 million influencers. It has all the search filters you need to use to find the right influencers for your brand. You will be notified about accounts that mention the page of your brand. You also get an idea about influencers who have been discussing your brand.
Upfluence
Upfluence has often been described as a ‘full-service’ influencer marketing platform owing to the fact that it offers a variety of services to choose from. It covers influencers on multiple platforms and provides several important add-on services. Along with Instagram, it encompasses influencers on platforms like YouTube, TikTok, Pinterest, and Twitter.
The tool can be tried for free but after a point, you have to pay a fee to avail of its services. As compared to several other platforms and tools that help you search for influencers, their discovery tool is much more efficient. Upfluence has a reputation for being good at e-commerce integrations and has strong ties with platforms like BicCommerce, Shopify and Klaviyo.
NinjaOutreach
With a database comprising more than 100 million influencers and creators, NinjaOutreach is one of the most expansive tools to look for influencers. As a platform, NinjaOutreach helps you search through the profiles of influencers active on platforms like Instagram, YouTube and Twitter. To keep its database updated, the platform takes the help of advanced methods like machine learning
You can use filters like location, niche, engagement rate, audience, budget, and size. One of the standout features offered by NinjaOutreach is the automated outreach message which enables the user to set automated outreach messages on platforms like Twitter. You can also send automated follow-up e-mails through this tool.
Conclusion
A good influencer search tool enables you to find the right influencers for your brand in a short time. Using filters and other features offered by a tool or platform, you can connect with a variety of influencers in your niche or industry and get the ball rolling as far as influencer marketing is concerned.
