Business

Designing Spaces, Selling Dreams: The Story of White Harmony Design and Staging

In today’s competitive housing market, presentation can make all the difference between a home that lingers unsold and one that attracts multiple offers within days. At the intersection of interior design and real estate strategy stands White Harmony Design & Staging, a San Francisco–based firm that has redefined how homes are prepared for the market. Since its founding in 2015, the company has established itself as a leader in the staging industry by blending artistic vision with marketing insight, creating spaces that resonate emotionally with buyers while enhancing property value.

A Global Vision Rooted in Personal Experience

White Harmony Design & Staging was founded by Christine Hung, whose international background became a defining feature of the firm’s design philosophy. Having lived in culturally diverse and design-oriented cities such as Taipei, Milan, New York, and Vancouver, Hung developed a unique appreciation for aesthetics that transcends geography. Her exposure to varied architectural styles and design sensibilities allowed her to recognize patterns of universal appeal while understanding the importance of tailoring spaces to specific local markets.

When she established White Harmony in San Francisco, Hung carried with her the idea that staging could be more than simply filling an empty house with furniture. For her, staging represented an opportunity to create an atmosphere where potential buyers could project themselves into a future home. This philosophy positioned the company at the forefront of a growing trend: using design as a storytelling tool in real estate marketing.

Building a Reputation for Excellence

From its early years, White Harmony Design & Staging gained recognition among real estate professionals for its thoughtful and strategic approach. Rather than adopting a one-size-fits-all style, the company emphasized customization and collaboration with clients. Every project was viewed as a partnership in which the firm’s designers worked closely with homeowners, developers, and real estate agents to identify the strengths of a property and amplify them through design.

Word of mouth and early successes propelled the company’s growth across the San Francisco Bay Area, where it quickly became known for staging events that felt authentic rather than contrived. By creating homes that felt both aspirational and livable, White Harmony helped properties sell faster and at stronger prices, a fact that made it a trusted partner in a competitive housing market.

Services Beyond Staging

White Harmony Design & Staging has expanded its offerings over the years to provide a comprehensive suite of services that extend beyond traditional staging. Each service reflects the company’s guiding principle: to merge form, flow, and function in a way that enhances both beauty and marketability.

  • Full Home Staging: Designed for vacant homes, this service outfits each room with carefully selected furniture, décor, and accents. The goal is to create a cohesive design narrative that allows buyers to imagine themselves living in the space.
  • Partial Staging: For homes that are still occupied, White Harmony blends a client’s existing furnishings with additional elements to elevate the property’s overall presentation while maintaining its character.
  • Interior Design Consultations: Beyond selling, many homeowners seek White Harmony’s expertise for personal design projects. From refreshing a single room to reimagining an entire home, these consultations provide tailored guidance to help clients create spaces that reflect their lifestyle.
  • Real Estate Design Strategy: White Harmony also collaborates directly with brokers and developers to align design decisions with market trends. By recommending updates and improvements that yield the greatest return on investment, the firm bridges the gap between aesthetic value and financial performance.

This holistic approach ensures that the company’s clients, whether preparing to sell or seeking long-term enjoyment of their homes, benefit from White Harmony’s expertise in design and strategy.

Recognition and Media Presence

As White Harmony’s influence grew, so too did its visibility in the design and real estate communities. The firm has been featured in respected media outlets, including Elle Decor and Architectural Digest, which highlighted its innovative take on staging and interior design. Television features on CBS’s Destination TV, ABC, and IGTV further expanded its reach, showcasing the company’s projects to audiences beyond the Bay Area.

In 2024, SFIST recognized White Harmony as one of the top interior design firms in the San Francisco Bay Area, a testament to its impact on a market renowned for high expectations and discerning buyers. These accolades reinforced the company’s reputation not only as a design studio but as a thought leader in the evolving field of real estate staging.

Notable Achievements

Some of the company’s most recent milestones include:

  • 2025: Featured in Elle Decor and Architectural Digest for its innovative design work.
  • 2024: Spotlighted on CBS’s Destination TV and ranked by SFIST as a top Bay Area interior design firm.
  • 2023: Featured on ABC and IGTV (San Francisco Season 3), highlighting its role in shaping the look of modern urban homes.

These achievements reflect both media recognition and the tangible influence White Harmony has had on design trends in the Bay Area and beyond.

Expansion and Future Vision

While White Harmony has established a strong presence in San Francisco and Seattle, Christine Hung envisions a broader future for the company. She has expressed plans to expand into additional metropolitan markets where design-driven staging is increasingly in demand. Cities with competitive housing markets and diverse buyer demographics are especially attractive for growth, as they offer opportunities to apply White Harmony’s globally inspired yet locally grounded design philosophy.

Despite these ambitions, Hung has emphasized that growth will not come at the expense of quality. Her approach is deliberate and client-focused, ensuring that as the company scales, it continues to uphold the same level of detail and personalized service that defined its early years. For Hung and her team, success is measured not only in company expansion but also in the satisfaction of clients and the stories told through thoughtfully designed homes.

Philosophy and Impact

At its core, White Harmony Design & Staging is built on the belief that homes are more than physical structures; they are environments that shape human experience. By creating spaces that evoke comfort, beauty, and aspiration, the company helps prospective buyers envision new chapters of their lives. This emotional connection, paired with strategic staging, explains why properties staged by White Harmony often move quickly on the market and at strong prices.

The company’s influence extends beyond sales figures. It represents a shift in how real estate professionals and homeowners alike view staging: not as a cosmetic add-on, but as an integral part of the selling process. In this sense, White Harmony has helped elevate the staging industry itself, proving that design can be both practical and deeply meaningful.

White Harmony Design & Staging stands as a bridge between real estate and interior design, where creativity meets strategy and aesthetics meet market dynamics. Founded on Christine Hung’s international perspective and driven by a passion for storytelling through design, the firm has carved out a distinctive place in the Bay Area’s competitive housing market.

By transforming houses into aspirational homes, White Harmony does more than decorate rooms, it sells dreams, inspires buyers, and redefines the role of design in real estate. As it looks to the future, the company remains committed to delivering spaces that are not only visually stunning but also strategically powerful, ensuring that its influence will continue to shape how homes are presented and experienced in years to come.

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